Live Baseball Games to the iPhone

On Wednesday, Apple promotes the iPhone with the 3.0 version of its OS. The new era coulded with a home run.

MLB.com, which deals the popular At Bat application for the iPhone and iPod Touch, stated it will add live feeds of a few games for no another charge, at the least for at once.

Owners of the $9.99 application program will at the start get to see two games every day, chosen by MLB.com. (The games are subject to local blackout restrictions—and your iPhone, remember, knows where you're.) Wednesday’s 2:20 p.m. game between the Cubs and White Sox will be the first to be streamed live on the At Bat application program; the Tigers-Cardinals game at 8:15 p.m. will follow.

MLB.com says it plans to roll the entire slate of games as the season progresses. Presumably it will make users pay to watch some games, using the new ability of iPhone developers to charge users for content within applications. The company says it accepts not yet fixated a price.

The video will act regardless of whether an iPhone is connected to a wireless local area network network or a 3G network. MLB.com says its hosts will detect the strength of the phone’s connection and adapt the quality of the video accordingly. (It should be interesting to see the quality of the video over AT&T’s sometime spotty network.) The application also has DVR features, so users can pause and rewind live games from their device.

The implications of MLB’s move are significant. Live television on mobile devices has been slow to take hold in the U.S., as channel aggregators like MobiTV tried to recreate the cable model in the wireless ecosystem. Content owners themselves, using mobile applications to offer their video a la carte to the people who are willing to invite it, coulded more traction.
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